Last Tuesday I got to play with Blackberry's latest Bold smartphone (they kept the keyboard but turned the screen into a touch screen), their Porsche P9981 Design smartphone (yours for 1,500 euros), and the PlayBook (made to fit in your suit's inside pocket or in your handbag). Most news apps (Facebook for Playbook, BBM Music, Angry Birds etc) suggest a Mullet Strategy: business upfront, party in the back. I'm not so sure if this will turn the tide. If you look at Amplicate scores for Blackberry, it's between 67% en 85% hate. Only the Blackberry PlayBook gets 65% love, but sales are low.
But if my current Bold would were out or get stolen, would I pick a Bold again? Definitely, yes.
I don't buy iPhones or Androids because I'm afraid I'd just fall in love with their apps and play Angry Birds, Tiny Towers and Word Feud all day. I choose Blackberry to police myself, just like in that Tori Amos song:
Loaded, full of winter you areI use other stuff, like my iPad and the Wii, for playing around and relaxing.
Storming Blackberry girl
Will you strike before he's
Loaded, full of winter you are storming
Blackberry girl will you strike
Before he's loaded
Full of winter you are
Not every mobile device has to be a "one device to rule them all". Just like you don't have to "suit up" every day.

