20101030

The Groupon Sense of Humour

The copywriters at deal-of-the-day website Groupon are masters of absurd imagery and mixed metaphors. An example:
If your eyes are the windows to your soul, your hair is the tunnel to your mind. Keep your mind-matter from escaping with today's hair-taming Groupon. For $35...
But even in this universe, there are some things they would never talk about, let alone make fun of.
Humor Taboos:
  • Mullets, Snuggies, midgets, ligers (over-used, unfunny humor crutches).
  • Unicycles, mimes
  • Zombies, Pirates, Ninjas, Pandas, Unicorns, Bears, Sharks, at least not in the hipster context that usually conjoins these things
  • Steer clear of jokes that could offend religious people. Even if it seems harmless and playful, there are some religious people who will freak out. It's not worth the headache.
    • Example of great teeth whitening joke that got us lots of angry letters & just wasn't worth it: 'whiten by an average of eight shades, equivalent to being punched by God twice.'
    • Roman mythology is an innocuous substitute: 'whiten by an average of eight shades, equivalent to being punched by Zeus twice.'"
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