A social organization requires social business planning

Social Media Is Dead: Long Live Common Sense.

View more presentations from David Armano.

I especially like David Armano's view on the impact of social media strategies on an organisation. In his view, Corporate Marketing/Communication drives the different marketing/comm channels:

• TM Traditional Marketing
• DM Digital Marketing
• SM Social Media
• PR Public Relations

He sees two types of Conversation Managers:

1. Social Media Manager for customer engagement
2. social Media Manager for employee engagement

Bot report to a Social Media Director, who reports to what I'm guessing would be the CMO of the company, and is held accountable to a Social Media Executive Committee.