20090628

Advocates of Blank

22squared, formerly known as Westwayne, is the sixth largest independent advertising agency in the United States. Their approach is clearly a consumer centric one, with a focus on peer recommendation dynamics: "The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates."

What's not to like about an agency that puts the consumer (not the customer/advertiser) first... But the part where they urg advertisers to act on behalf of the consumer in a way that creates brand advocates worries me a little.

Found via Fresh Creation.

20090625

The Prototype Experience - enhanced with Facebook Connect

At a certain point the AdNerds and I agreed to disagree: they are big fans of the use of Facebook Connect for campaign sites, and I am not. Or was. Or maybe not. I'm still a little confused after the impressive use of Facebook Connect by the makers of the Xbox game The Prototype Experience. Try it out: connect with your Facebook login and the intro to the game will use your personal info and pictures inside the flash video. Very impressive and only slightly creepy. What I liked most: the application doesn't trick you into unknowingly invite all your facebook contacts to try the game out, too.
www.prototype-experience.com/.

The body as a place of memory and transformation

YouTube - Antony Gormley - The Art Fund: "Over the last 25 years [British sculptor] Antony Gormley has revitalised the human image in sculpture through a radical investigation of the body as a place of memory and transformation, using his own body as subject, tool and material."
What he says near the end (3:03) of the video really got me thinking: "The art exists most potently in the memory of the viewer".

Fish, chips, cup 'o tea, bad food, worse weather, Mary fucking Poppins...

I don't know about you, but the kind of Great Brittain that my old text books showed me (with images of people in bowler hats quietly waiting in line before getting on that red double decker bus) is a far cry from the kind of Great Britain that you get to see on TV or real life. It's safe to say that the U.K. has a bit of an image problem and there are lots of bad clichés doing the rounds.
Scottish snack food brand McVitie's made a funny commercial that clearly refers to all of these prejudices. The ad featues a comic actor I recognise from the Fast Show. He's one of the characters in the Chanel 9 sketches, but I can't remember his name. Anyone?

20090624

l'Ecole de l'image

"France is the number one European producer of animation, and third on the world stage." An important player in this field is école de l'image GOBELINS. They've just launched a YouTube channel to showcase their animation work. This is one of my favourites:

20090622

Tea! Earl Grey. Hot!

This short clips starts off with a comparison of Star Trek The Original Series gadgets (like the tricorder and Uhura's in-ear headset) and how they relate to modern-day technology (like 3D ultrasound and bluetooth handsfree headsets).
Personally there are still a lot of Star Trek technologies that I would still like to see implemented. The "beaming up" technology, of course, but also:
  1. The replicator. Just shout "Tea. Earl Grey. Hot!" to this microwave style device and your cuppa tea materializes. And no dishwashing afterwards, either.
  2. The sonic shower. Not sure what they do but I noticed that whoever uses it, steps out of the shower really happy and clean.
  3. Holodecks. Just to able to practice the Klingon mating ritual without really killing anyone.

20090620

I'm blogging this from my brand new HP mini Vivienne Tam

It all started a couple of days ago with some e-shop browsing in bed. One should be careful with those late-night sessions because before you know it, you're buying another computer. I chose the HP mini Vivienne Tam because - does one really need an excuse to get this little red flowery netbook? I got mine simply because it's the most gorgeous windows machine I ever saw. I usually buy Apple but since they're obviously not bringing out a netbook (tablet or not) any day soon, I went for Tammy. Yes, I named her Tammy and I have big plans for her.
Ordered with pixmania.be on the 17th late night, delivered on the 19th before noon. No unpacking movie because I just couldn't hold myself back. Gil already threw away the windows apps I will never use (like Messenger and Windows Media Player) to save more HD space and now there are only three more things to sort out:
  1. Find a little convertor cable for the weird and inconvenient HP video out. For presentations and keynotes I really really need a VGA out.
  2. Hope and pray it's not as fragile as some people tell me it is. Molly Wood got one too and its hard drive died after two months.
  3. Where is the dash ("-") on a French keyboard? I needed Azerty and the double happiness key is a really nice touch, but where's the dash??

Bacardi Breezer: too ugly for words

It's an old trick: a small error like a "tâche de beauté" makes the rest of your face look prettier. I've been told that during the French baroque era the rich ladies would carry ugly little dogs with them to make their own beauty stand out more.
And now Bacardi's Tel Aviv ad agency McCann Digital has added a new chapter to that book: the Ugly Girlfriend. In a messy and misogynistic turn to the story, the Get An Ugly Girlfriend! minisite presents four, you guessed it, ugly girlfriends for all occasions: beach stroll with Sally ("97 kilograms of femininity, strength and double chins"), BBQ with Daisy ("aquiline nose, tangled eyebrows, pimpled shoulders"), pool party with Wendy ("horse-like features, a noticeable limp and super active sweat glands") or shopping spree with Wendy ("rubbing thighs, sticking out jaw and drooping breasts").
After I managed to turn off the annoying website music and read through a few of the obviously fake comments, my jaw dropped at the call to action when you click, for instance, "Get Lucy Now!": "Ready to become the hottest chick in the mall? Fill the order form below, and get a free Bacardi Breezer."
I tried really hard to wrap my mind around this, but I'm puzzled: who is this campaign targeted to? If it's young girls, I'm afraid this minisite just made things worse for the Bacardi Breezer brand. Because we all know what "Want a free Bacardi Breezer?" really means...
Found via copyranter.

20090618

Protection against sensory overload

"Autistic people suffer from impaired social interaction and communication. In children the condition is heightened with sensory disorders and even minor noises can disturb them. A recent research suggests that stimulants like music, aromatherapy, and textured toys can help alleviate the condition. This where something like the Beagle scarf-hoodie can help."
I admit I am a little over sensitive to movies, news stories etc that portray young autists as anything else but children who have a really hard time to adapt to our loud, chaotic society and its many unwritten rules. They are not "unable to have real feelings" neither are they the archetypical "victim of other children's pranks". And contrary to what some Google Ads might claim I don't think there's such a thing as a cure for autism.
And this is why I like a design like the one of the hoodie above. I don't think it's a commercial product - it's a design that's trying to make a point about autism and the sensory disorder that usually comes with it. My son likes wearing (black) hoodies a lot - he pulls the cap over his head even when it's 25°C outside. He has Asperger syndrome but I'm pretty sure he would never wear a white hoodie scarf like the one above: it is a little too conspicuous. All boys like him really want to do is to be invisible in the crowd. To blend in and be normal. Hence the hoodie sweatshirt: that's like a standard uniform for young teenage boys. The fact that it shields you from sensory overload is just an extra benefit.

20090617

Dennis Burkas' personal (re)branding

You might call it an example of embedded publishing or self publishing (as in: freedom to publish without government or corporate control) or simply an example of personal (re)branding but in any case: former porn director Dennis Burkas has just published the book he wrote during his six months in Hasselt prison. Check out the FlashPageFlip full version to read the book.
It's obvious from the way it's been set up that the man formerly known as Dennis Black Magic has a number of reasons to do it this way:
  1. He wants everyone to be able to read his story for free.
  2. He wants to keep total control of the way he promotes his book. The book tells the story of how and why he's put an end to his porn director career so you can imagine he does not want to show up at signing sessions wearing his trademark blue sunglasses and some scantilly clad starlets by his side.
  3. He wants to keep the copyright and distribution of the content of the book into his own hands. (By the way: picture copyright www.johannesvandevoorde.com)
  4. He wants to leverage the attention around the way he publishes his book to jumpstart his new career path (as a desktop publisher - if you read his bio you know it's his first love).
What do you think? Tell Dennis on Facebook - he's online often these days and very curious about your feedback.

20090615

Cruel fairytales

When I was little, fairytales were cruel stories full of child abuse, impossible love and poverty. Hans and Gretel were dumped by their parents and became hostage of an evil witch, who wanted to eat them. Little Red Riding Hood ventured out in the forest and got eaten by a wolf. Snowy White bit from the forbidden fruit and fell into a coma. There were often brave princes or other heroes in the end to rescue them with a kiss (which was, I guess, a metaphor for marriage) but that part of the story was always a bit rushed.
Not in the Disney versions, though. As photographer Dina Goldstein notices in this month's JPG Magazine article on her project Fallen Princesses: "The Disney versions almost always have sad beginning, with an overbearing female villain, and the end is predictably a happy one."
My daughter is one of those young girls who are simply mesmerised by this Disney versions: she's always liked to dress up as a princess and if she had it her way, she would have servants to help her out with the hair and the shoes and the dress every time she claps her hands.
She's ten years old now and I'm still looking for ways to convince her life is not a Disney story and she is not a Disney princess. So I showed her the pictures from The Fallen Princess and she was disturbed by them. "They are Princesses," she said, "and no-one should treat them like this. Not even a photographer!"

20090613

Trek trauma

The scary part of having children of your own is that you really don't know which ones of their unusual experiences will turn into a lasting trauma. I know it sounds dramatic, but think of how you were as a child: you've seen some weird and shocking things when you were little but most of them you conveniently forget over time. And then some tiny detail, say, a word someone says or a scene in a tv series you're watching makes you shudder every time you think of it.
In spite of being a difficult child, I had a happy childhood. But I can relate to the stories on Kindertrauma.com, a site "about the movies, books, and toys that scared you when you were a kid." I remember one scene from Star Trek that traumatised me when I was little. It's a scene in Star Trek the Original Series and it shows Spock strapped in some kind of a command chair. He's covered with sores. A healthier looking Spock and captain Kirk are in the room. And then the sick Spock says: "I was you, once.". This is when my dad walked into the living room and he thought it was hilarious. I was seven or so and his reaction confused me a lot.
And come to think of it: there was one Star Trek OS edition with aliens who looked like omelettes (like a messy sunny side up) who stuck to the ceilings of the starship. My mother never understood why I wouldn't eat omelettes for years after that.

Power is ours to give away

Demos "is a London-based think tank. We generate ideas to improve politics and policy, and give people more power over their lives. Our vision is a society of free and powerful citizens."
Elections are over so I'm really late to the party (har, har). But I like the way they try and summarize their ideas in a Youtube video. Politics is about power. And the money that comes with it, but that's still a bit of a taboo subject.

The loneliest song on earth

First I thought I was reading an article in The Onion, not the Wall Street Journal. But Not-So-Easy Listening: It Takes a Trek to Hear This Track is about a very, very peculiar fan of Michigan born singer-songwriter and musician Sufjan Stevens: "[Theatre director Alec] Duffy won the rights to [the Sufjan] Stevens song in a 2007 contest called the 'Great Sufjan Song Xmas Xchange.' Mr. Duffy submitted a song that he wrote -- called 'Every Day is Christmas' -- that Mr. Stevens judged the best. In exchange, Mr. Duffy won the rights to Mr. Stevens's 'The Lonely Man of Winter.'"

Unbelievable. This guy is turning the whole ideal of social music upside down by turning it into a hyper personal (and some say, elitist) listening experience. The irony is that Alc Duffy's theatre company is called Hoi Polloi, an Ancient Greek phrase that means "the masses," or "the people."
And now Mr Duffy is travelling to Europe, taking the song with him. This would make a great movie script.

20090611

The fox jumped over the lazy cook

Foxinabox.be is in Dutch and French only, but basically it's like Ikea for food: you order online, and the ingredients (all conveniently washed and chopped) arrive at your door step in a classy box. All you have to do is assemble to get a delicious meal. Perfect for a relaxed evening of preparing dinner together (instead of having the poor cook miss most of the jokes because he's with his head under the cooker hood).
I have a new use for Fox in a Box: it's perfect for those times when you're having someone over for dinner who makes you nervous. A boyfriend prospect, the parents in law, your boss and his/her spouse, or your new boyfriend's best friends.
Thank you Monica (@sart68) for the invite, and Sas (@sasvangent), Gudrun (@gudrun), Lama (@lamazone), Imke (@imkedielen) and Zofie (@zofie) for the company. Still laughing!

20090608

Let's have an Office Picnic!

May 2009 was a pretty busy month. I mentioned before I conducted a market research on online behaviour of Belgian women [persbericht - communiqué de presse], launched a blog on marketing to women online, held keynotes about Marketing to Women online (and another one tomorrow at Webscene Expo!) and recently I published a little bilingual booklet with the main survey results: Wat doen vrouwen online? / Que font les femmes online?.
It's a real, physical booklet of about 30 pages and if you would like me to come over to your company, hand you a few copies and have a little brainstorm session about how to target female consumers online, give my favourite colleague a call: Andy Vlaeminck (+32 2 776 23 02). Seriously. We'll come over with a picnic basket full of food, drinks and fresh ideas. And we won't leave until your company finally knows what women want online.

Blood! We need more blood!

13 June is World Blood Donor Day, "celebrating your gift of blood" as they call it. The idea is mobilise as many people as possible to donate blood. Fellow bloggers Helena Van Eykeren (imkedielen.be & @imkedielen) and Kevin De Mulder (clopin.be & @clopin) joined me for a trip to the blood transfusion center of the Antwerp U.Z.A.. Here's the report by stampmedia (@stampmedia).

Vlaamse bloggers geven bloed from StampMedia on Vimeo.

Want to join us? Subscribe at www.debloedgroep.be (in Dutch). Upload a picture of you donating blood and spread the message on Twitter (@debloedgroep), Facebook (bloedgroep Facebook group) or Netlog (bloedgroep Netlog group).

20090607

Wikipedia in print

The world's thickest book is supposed to be the complete Miss Marple stories by Agatha Christie (4,032 pages). But the records appears to be broken by one Rob Matthews, who made a book out of Wikipedia's featured articles. The result: a 5,000 page tree killer. According to the artist, "reproducing Wikipedia in a dysfunctional physical form helps to question its use as an internet resource."

20090606

Instant inspiration

If you're stuck with a writer's block, need to come up with a new creative concept quickly or just want to yourself sharp and thinking, give the The Brainstormer a swirl.
Author Andrew Bosley explains: "You'll notice when you play around with it that you have two ways of working with it. You can just use the random button in the middle, which will spin the wheels into different combinations. Or you can manually spin each wheel independently."

The infinite canvas

Nawlz is "an online interactive comic book and can be viewed at http://www.nawlz.com It combines the use of text, illustration, music, animation and interactivity to tell the story. The story follows Harley Chambers as he kicks thru the futuristic City of Nawlz engaging in overlaying virtual realities, mind-bending drugs and other strange techno-cultures."
I'm usually not a big fan of Flash sites, but this one is interesting. Not only because it combines the talents of different artists (sound designers, programmers, animators, editors) but also because it's a perfect example of what comic book writer and artist Scott McCloud called the infinite canvas in his book Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form. The infinite canvas is "a challenge to think big; a series of design strategies based on treating the screen as a window rather than a page. The basic premise is that there's no reason that long-form comics have to be split into pages when moving online. Pages are an option—and they can work well when screen shapes are taken into account—but the advantages of putting all panels together on a single "canvas" are significant and worth exploiting."
Below is a video of Scott McCloud's talk at TED in 2005:

20090604

Are you consuming too much?

WideTag | WideTag Social Energy Meter: "The WideTag Social Energy Meter is based on a modern, and elegant interface to convey the most important piece of information that you need: are you consuming too much?
The Lamp component of the WideTag Social Energy Meter suite is a sophisticated information visualization device, which synthetizes the measurements taken in a delicate but evident color hue. The main color displayed, representing the realtime consumption, is put in relation to a benchmark, the reference group of similar family composition, or consumption behavior to the user. This is a key component to the solution, which motivates the user with a simple signal, the color difference, to find the source of eventual excessive consumption, and effectively change behavior."

I missed David Orban's presentation of WideTag when he was at Picnic '08 and now I feel sorry for it. This lavalamp style energy monitor is a really great example of how the internet of things could combine data gathering, social media and sustainability.

20090603

Internet powers new social dynamics

Joining the docs - Us Now: "Internet, and the software that runs on it, is a fundamentally different form of communication. Within a few years we’ve stopped being passive consumers of limited sources of information, entertainment and expertise. Instead, we have become the authors of our own information and knowledge, sharing what we care about with others rather than merely being swayed by the latest marketing of a product or lifestyle. Most powerfully, we’ve begun to trust each other again."
Us now is a brilliant one-hour documentary about how internet as we know it now fuels new social dynamics. The content is free but you need to register first (don't worry: there's no e-mail address check and you can start watching right away). Us Now has many interesting insights from, for example, Clay Shirky, or people who work for e.g. social lending bank Zopa, online parents community Netmums, and even Linux.
Take your time for this one. It is totally worth it.