20090531

Global eavesdropping

The social internet is the perfect place for exhibitionists and voyeurs to meet each other. Here are a few tools for what I would call voyeurs with a short attention span. Check out what at this very moment the world is

Marie Curie's chemical party

"Since 1996, the Marie Curie Actions have helped thousands of researchers develop their careers and realise their research dreams – no other scheme in the world offers such a wide variety of opportunities to such a broad range of researchers." By the way: this year's European Union Contest for Young Scientists is being held in Paris from 11-16 September.

20090527

Ooo! Swish! 1930s Futuristic Fashion Predictions

YouTube - 1930s Futuristic Fashion Predictions: "Amusing predictions by american fashion designers from the 1930s of what the well-dressed man and woman would be wearing in the year 2000."

Except for the really crazy hair and the hilarious "Ooo! Swish! ", most of these predictions are not that bad. And they were sure right about every man carrying his personal phone.

20090526

10 surprising claims about sexual climax

American science writer and "Bonk" author Mary Roach delves into obscure scientific research, some of it centuries old, to make 10 surprising claims about sexual climax, ranging from the bizarre to the hilarious:
  1. A fetus can masturbate in utero.
  2. You don't need genitals.
  3. You can have them when you're dead.
  4. They can cause bad breath.
  5. They can cure hiccups.
  6. Doctors once prescribed them for fertility.
  7. Pig farmers still do.
  8. Animals orgasm more than we think they do.
  9. There was an instrument developed in lab studies — a camera attached to a phallus — to study what happens inside a woman's vagina when she climaxes.
  10. Kinsey conducted, for lack of a better term, jerk-off in which he lined men up next to each other and had them ejaculate in order to study how far semen can shoot.

A rock, or a hard place?

I love single purpose sites like this: Pick One. The Top 10 and Bottom 10 are stating the obvious, but it's interesting to see what the dreams and fears are of modern society.

20090524

We are never bored

threegirls: "We are Gini Rose, Julia and Suzy. We draw, take pictures, film, and write (in English or Dutch) about everything we are intrigued by. We are never bored. Our hobby is to search for that kind of reality which may be elusive until the right kind of imagination falls upon it. We like to go outside. We also like to party."
Great new girly initiative. I like their style!

20090523

Bnox's Geek Chart

Bnox's Geek Chart: "A Geek Chart is a badge to put on your website that shows where you share stuff online.
Each slice of the Geek Chart is a link to your profile on sites like Flickr, Twitter, Youtube and more."
Today I'm 42% Twitter, 21% Last.fm and 38% blog. What does your geek chart look like?

20090520

Believe In Storytelling


Scott and Emma's "fated love" story has been made possible through the sponsorship of an Australian company that makes limited edition clothing called rare|wear. There's also an uncensored version available. But the interesting part is the conversation that was started about story-telling ads (or fake viral ads, as some would call them). Did you think you were lied to or did you just enjoy the story? Here are the answers from the visitors of the campaign site:
Believe In Destiny poll: "
54.3% yes, advertisers of the world, go nuts and entertain me
22% yes, but only if at the end I am told it was a story
16% no, you should tell me from the start that it's fiction
7.7% no, keep ads in ad breaks and entirely separate from entertainment"

20090519

Stop blaming Powerpoint

Why most presentations suck: "Overall findings and 5 simple and easy questions to make killer presentations in a snap. No charisma or design skills needed."

20090517

The Now Web

The Rise Of Social Distribution Networks: "Someecards is getting 20% of daily traffic from Twitter. One of the founders Brook Lundy said the following “real time is now vital to what do. Take the swine flu — within minutes of the news that a pandemic level 5 had been declared — we had an ecard out on Twitter”. Sardonic, ironic, edgy ecards — who would have thought they would go real time."
About 10% of this blog's traffic comes from Twitter. It's the number 4 traffic source (after organic, direct, and Google images). What part does Twitter play in your traffic patterns?

20090516

Touring tossing coins at bloggers

It's not always easy being a blogger. Sometimes you get in for free at trendy parties and interesting conferences. Sometimes you get a roll of toilet paper instead of a test drive in Francorchamps with the new Volkswagen Golf. Sometimes someone puts up a fake interview with you and spells your first name as Bo. And sometimes Buzzparadise sends you a wallet with some toy money in it, and apologies in the accompanying letter: "As you'll see its neither a luxurious perfume nor a trendy gadget, and its not really worth much, either..." The call to action really is "to take part in the contest at http://www.extra-argentdepoche.be/.
It's one of the most basic contest sites I've ever seen. Very Zen. The fake ID card is a nice touch. But Touring: where is your story? There's got to more to this brand than simply giving away pocket money?
What we need is a Google Map mash-up, with a map for every contestant. On this map the contestants pinpoint their favourite activities at their dream travel destination, plus what they think it would cost (to visit the museum, to go dining in that fancy restaurant, etc). And a Touring jury would vote every week who gets the money. The winning results are published and kept as an SEO-optimised archive for user generated travel dreams.
You're welcome Touring! I'm going to Tuscany by car in July and I'll be making that map.

Just launched: TargetWomen.be

The market research on how Belgian women use internet I talked about a couple of weeks ago is now finished. I'm using the results to write a booklet on Marketing to Women Online - due somewhere in the beginning of June. In the meanwhile, I've started blogging about Marketing to Women on TargetWomen.be. As you can see, TargetWomen.be is just a pointer for references in print. The blog itself is nested inside the Medialogue.be site. Since Sanoma Magazines Belgium is my employer and Medialogue is their cross-media advertising sales house, it seemed like a natural place. The blog is mostly in English, sometimes in Dutch or French, depending on where the source's content. Please subscribe to the rss feed for inspiring examples of marketing to women or the occasional market research reports.

A natural part of people's stream of information

Remember The six ages of music infograph? In Where is Everyone? Baekdal.com makes the tour of the last 210 years of information + 10 more years into the future: "In the next 5-10 years, the world of information will change quite a bit. All the traditional forms of information are essentially dead. The traditional printed newspapers no longer exists, television in the form of preset channels is replaced by single shows that you can watch whenever you like. Radio shows is replaced podcasts and vodcasts."
Although it's a very interesting point of view, I don't agree. It's a classic example of Video killed the radio star thinking. Media don't die that easily, although their business model regularly suffers. Baekdal.com continues his view on the future of information: "The websites have a much lesser role, as their primary function will be to serve as a hub for all the activities that you do elsewhere. It is the place where people get the raw material for use in other places. And the websites and social networks will merge into one. Your website and blog is your social profile." I don't think everything will merge either. But it's true that very often your Twitter handle of blog url are identical with your online identity - it simply depends on what pops up first when someone types in your name in Google.

20090515

Clo in Lego

When I was little me and my brother had tons of lego. I still like the brand - even went to Lego Land in Denmark once with my own kids. We practically drowned in Lego bricks there - even the French fries were shaped like Lego bricks.
Make your own Lego character at Reasonably Clever's Mini Mizer.

One internet for men, and one for women

This video dates back to 1969 and presents what could be described as an early idea of the Internet.

20090508

Youth is a woman's fair-weathered friend

Why Women Hate Other Women: "In a commercial for a diet pill a woman bragged, “I am now smaller than the woman my husband left me for.” [...] The weight control commercial is blatantly telling women that they need to look a certain way in order to earn their husband's love and fidelity. It doesn't matter whether or not you cook his meals, raise his kids, and support his dreams… what matters most in a relationship is whether or not you are physically attractive enough to keep your man at home. [...] Many women believe that it is their fault when their husband or boyfriend cheats on them because they are not attractive enough to keep him faithful."
What would be the male equivalent of this fear? That an other man makes your wife pregnant, or that you can't succesfully attract beautiful women (other than your wife) any more?

More time, inspiration and energy

Most people work just hard enough not to get fired and get paid just enough money not to quit. ~George Carlin. Other people suddenly have to write that blog post. Like Kris Hoet, geek marketer: "as of May 5th I am no longer working at Microsoft. Didn`t see that one coming? Neither did I."
Kris did a couple of amazing things for me. He convinced a grumpy and tired Hugh MacLeod to draw a cartoon for me. He introduced me to Sarah Blow and nudged me into organising the Brussels Girl Geek Dinners. And I think I'm not the only one who took things to the next level thanks to that typical little Kris Hoet nudge. So if your company needs someone who can actually make things happen: hire Kris now he's still affordable.
Picture on left hand side is the card of change by Mie Demin, ex Strategic Creative Advocate at Ogilvy Group Belgium. It says: "More time, inspiration & energy. Priceless." More Belgian cards of change.

20090504

Crowdsourced Proximus TV ad is now finished

I wrote about the Proximus TV ad in progress earlier and today they finally showed the end result to the world: generationmovieproject.be. About 2000 pictures got submitted, and 472 of them got selected. Impressive.

Blue Sky Thinking

This is a dream come true: I did not write a book and yet journalists Bart Lombaerts, Mark Anthierens and Brecht Decaestecker think it's brilliant. Made via www.beyondthepromise.be.
I like that title. Maybe I should just do it and write that book.