Epipheos, the a-ha web videos

Epipheo Studios is the first video production studio in the world dedicated exclusively to creating internet videos that cause people to have epiphanies. These epiphany videos called epipheos (pronounced i’pif’ee’oh) are designed to be the center piece of online viral marketing campaigns for everything from consumer products to non-profit initiatives.

Embedded below is a particularly nice example, made in response to Dramatic Shift in Marketing Reality (Scholz & Friends). Epipheo Studios simply invented the word "epipheos", which is a tried and tested tactic to become famous. Recently advertising agency DuvalGuillaume actually succeeded in getting their neologism fokkie (a freestyle anagram of the Dutch word for coffee) in the official Van Dale Dutch dictionary.