It's only an orphan entry, but according to Wikipedia Confusion marketing is "the practice of deliberately making confusing marketing material in order to hinder consumers' comparisons with other similar offers." An example is the way banks and telcos advertise their rates, making it very hard for existing and future customers to compare all these apples and oranges.Tomorrow's BDMA Congress at Lamot, Mechelen has a much broader view on the idea of confusing, or rather: confused (direct) marketing professionals.
Fusion marketing hasn't made it to Wikipedia yet, but the congress has asked these three keynote speakers to erase your confusion: Richard G. Rosen (keynote speaker in Cannes), Peter Hinssen (author of Business/IT Fusion), and Alan Rosenspan (president of the direct marketing creative and consulting firm with the same name).
Can't make it? I'll be there, posting updates about the Congress on my Twitter account @bnox.
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