- Social Media has overtaken porn as the #1 activity on the Web (note: but not the #1 revenue source)
- 1 out of 8 couples married in the U.S. last year met via social media
- % of companies using LinkedIn as their primary tool to find employees….80%
- The fastest growing segment on Facebook is 55-65 year-old females
- 80% of Twitter usage is on mobile devices …people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé …In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
- Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
Socialnomics: How social media transforms our lives and the way we do business from Wiley Publishing will be in book stores August 31, 2009.
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