Pepsi to the Max

Yesterday, during the Twapero drink, one of the AdNerds took me behind the scenes of the Pepsi Max Campaign site.
Contrary to what I thought, the Pepsi Max game is not an example of state of the art interactive video application. Those are real claw machines, each of them connected to the internet (and twittering!). Each bear has an RFID chip so the winners get immediate feedback about what they won. To prove to my Twitter followers that the claw machines were real, I did a little cameo on the webcam of claw machine number six.