20090308
Online media: entertainment makes room for communication
Netpop Highlights: Netpop | Connect Broadband Population Data: "Stated simply, 7 million people in the U.S. are contributing content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavies are also connecting with 248 people in a typical week, on average." This is an important trend for publishers: if they want to keep their online reach, they are forced to serve their content as a constant stream of social objects. These objects are easy to pass on, to comment, to rate, to re-mix and to track. Launching an entertaining, one-purpose Flash site for a campaign will no longer do.
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