La Nouvelle Smooth

"Ah, le cinéma! Remember the days when men were strong and silent, women were chic and sophistiqué, and the action was as smooth as our 4% triple filtered beer?" Stella Artois' campaign site
Smooth Originals has some misleading navigation items (call me stupid, but "blog" did not lead to a blog) but in the end it's all about the three sixties-style remakes of Hollywood blockbusters: Huit Kilomètres featuring Lapin, Dial Hard featuring Jacques MeQlain, and Vingt-Quatre Heurs featuring Jacques Baudeur. Formidable!
I love the atmosphere in these movies. Going retro for a brand is certainly not new, but this take makes the George Clooney Martini or nescafé cappuccino ads too slick.
You know what would be really cool? To have Stella Artois sponsored Smooth Movie Nights with real sixties cinema classics. I'd dress up for that!