The five false myths of youth culture

Big brands always have a special "Catch them Young" youth strategy, mostly because they are seen as an inflow of new consumers to focus your acquisition on (as opposed to the older demographics, where "retention" and "get back" is more often applied. Sounds logical, but the marketing cost is high.
This is why I'm super curious about tomorrow's "One-day powershop of European Youth Culture", Youthwatching '09. Will the speakers confirm or debunk the five big false myths about youth culture?

1. Young people are a demographic group that can be addressed and targeted as such. (The only thing they all have in common is that they're looking for ways to find and define their identity and uniqueness.)
2. Young people are early adopters of new technologies. (Oh, there's a second thing they all have in common: a constant lack of cash. No money to buy iPhones!)
3. Young people are rebellious. (Most just can't be bothered.)
4. Young people's behaviour will "return" to the 30-40 somethings. (Young people have their own hypes. See also previous post Youth vs internet and vs mobile.)
5. Young people are gullible. (They're opportunistic enough though to go along with you as long as they see fit.)

I will use the #yw09 hash tag tomorrow on Twitter, so my findings will eventually show up on the Youthwatching LIVE page.