Where soccer moms go to die

The Soccer Mom Myth: The New Reality of Marketing to Women. Written by Michele Miller and Holly Buchanan: "[Women's] time spent with traditional advertising mediums is declining, while their time spent on the Internet is increasing. For many reasons, the Internet is the perfect advertising medium for reaching women. Many websites either fail in their attempts to persuade women or don’t make any attempt at all. Th ere is a huge opportunity here." Champions in stating the obvious :-) This intro (.pdf) made me curious about the rest of the book, though.