Would you take Roos for a ride?

Because discrimination of people living with hiv is still a major problem, Today Flemish expert organisation on sexual health and HIV Sensoa launches a new solidarity campaign carrying the slogan "avoid hiv, not people living with hiv". The campaign, featuring Flemish celebrities Ben Crabbé, Roos Van Acker, Francesca Vanthielen, Wim Helsen, Pieter Embrechts and Sean Dhondt, challenges the viewers. The campaign posters ask them how one would react upon knowing these celebs were hiv positive? The campaign is based on a French concept and was adapted for a Flemish audience with the help of the communication office tbwa . Young photographer Katrijn Van Giel captured the Flemish celebrities in black and white (Flickr set). All who were involved in the development and production of the campaign worked free of charge or expenses only. All the advertising space was for offered free of charge.