It all started with an innocent looking post on 5th May but took the Flemish blogosphere by storm in just a matter of days: Paola246, Belgium's own little Lonelygirl15 has just been "outed" by bloggers and press as a carefully staged social media campaign. The puppet master behind all this was Stefan Kolgen of Chips vzw fame, who was also involved in the organisation of the Belgian Blog Awards in March and the Meeting of Minds couple of weeks ago. And the customer of this campaign? HetPaleis (high quality theatre for children and youngsters). Small wonder: the HetPaleis people have always been very eager to embrace new media and technologies.
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